Senior Meta Media Buyer (Digital Products)

TL;DR

Senior Meta Media Buyer (Digital Products): Developing and executing media buying strategies for digital D2C brands with an accent on backend data-driven scaling and AI automation. Focus on optimizing CPA, AOV, and LTV through structured A/B testing and creative analysis.

Location: Hybrid in Vilnius, Lithuania

Salary: From 4000 EUR/month (gross)

Company

hirify.global is a high-impact e-commerce company building scalable systems and digital products used by millions worldwide.

What you will do

• Develop and execute media buying strategies for digital D2C brands.
• Plan and manage advertising budgets and campaign pacing for optimal efficiency.
• Make scale/kill decisions based on CRM backend data (CPA, AOV, LTV) rather than just Meta-attributed data.
• Run structured A/B and creative testing to evaluate and improve campaign elements.
• Optimize quiz funnels and advertorials by analyzing routing traffic and conversion data.
• Collaborate with the creative team and utilize automation tools like Birch for decision-making.

Requirements

• 3+ years of hands-on Meta media buying experience, preferably with digital products or subscription offers.
• Strong creative instincts and ability to provide specific, data-backed briefs to the creative team.
• Active use of AI tools (Claude, ChatGPT, image AI, workflow automations) in daily operations.
• Proven track record of profitably managing large monthly ad budgets.
• Location: Must be based in or able to work hybrid in Vilnius, Lithuania.

Nice to have

• Experience running traffic on MediaGo, AppLovin, LiveIntent, Taboola/Outbrain, TikTok, or Google.
• Knowledge of the health & wellness vertical and Meta compliance standards.
• Understanding of CAPI and server-side tracking.

Culture & Benefits

• Work-life balance: Birthday off, early finish on Fridays, 1 WFH day per week, and 20 extra remote days globally.
• Professional growth: Personal budget for courses, conferences, and books, plus internal training.
• Wellness: Private health insurance (after 3 months), prepaid therapy, annual blood tests, and vaccination programs.
• Long-term perks: Extra vacation days and significant travel vouchers based on tenure (5 and 10 years).
• Recharge: Annual week-long stay in company apartments in Druskininkai or Kunigiškės.