Google Growth Lead (E-commerce)

TL;DR

Google Growth Lead (E-commerce): Building and scaling Google as a primary acquisition channel for a portfolio of brands with an accent on technical tracking and data infrastructure. Focus on implementing server-side tagging, optimizing PMax and YouTube campaigns, and driving scalable growth for DTC models.

Location: Hybrid in Vilnius (4 days onsite) or Remote from other cities in Lithuania or the EU

Salary: Gross 5500 – 7000 EUR/month + annual performance bonus

Company

hirify.globalverse is an operational force that builds systems, teams, and infrastructure to turn ideas into scalable businesses across health, wellness, beauty, and travel industries.

What you will do

• Build and scale Google as a primary acquisition source across a portfolio of emerging brands, owning the strategy and roadmap.
• Manage the technical backbone of the channel, including server-side tagging, Google Tag Gateway, conversion APIs, and Ads Data Hub.
• Scale Demand Gen, PMax, and YouTube as genuine performance channels with strict ROAS and incrementality discipline.
• Partner with CEOs, Marketing Managers, and Tech Developers to design scalable, high-performing account structures.
• Lead the team in scaling Google efforts and help shape the overall Google strategy across the hirify.global group.

Requirements

• 6+ years of experience in tech-focused performance and growth marketing.
• Must be based in Lithuania or the EU.
• Technical background (Engineering, Computer Science, or comparable analytical degree/experience strongly preferred).
• Deep, hands-on expertise in GA4, server-side tagging, and conversion APIs.
• Proven track record of scaling Google Search, Demand Gen, and PMax as major acquisition channels.
• Experience in e-commerce/DTC demand generation and subscription business models.

Nice to have

• Prior experience as a growth/marketing engineer or in a hybrid marketing-ops/engineering role.
• Experience in health & wellness B2C.
• Working knowledge of Meta and AppLovin.

Culture & Benefits

• Comprehensive health insurance (after probation), on-site physiotherapist, and office gym.
• Hybrid work model and the freedom to work 2 months from anywhere in the world.
• €1100 yearly budget for coaching, mentorship, training, and conferences.
• Pet-friendly office with fresh breakfasts, hot lunches, and stocked snacks.
• Additional paid time off: 7 extra days off, plus 3 days for weddings.