Senior Analyst, Consumer Insights

TL;DR

Senior Analyst, Consumer Insights (Media/Entertainment): Supporting research studies from design through execution to develop a deep understanding of media audiences and brand perceptions with an accent on quantitative analysis and brand tracking. Focus on synthesizing complex data sets to influence marketing, programming, and product strategies across linear and digital platforms.

Location: Hybrid (New York, NY) - Must be able to work from the office a minimum of three days per week.

Salary: $70,000 - $90,000

Company

hirify.global is a leading media and entertainment business operating iconic brands across news, sports, and entertainment sectors.

What you will do

• Collaborate with the Data Insights & Strategic Analytics department to support custom research studies.
• Manage primary research from design and survey writing to analysis and presentation.
• Operate a portfolio-wide brand tracking study in partnership with external vendors.
• Synthesize multiple data sets to provide actionable insights on brand and audience trends.
• Create executive-friendly presentations to influence strategic decision-making.
• Assist with team project management and administrative tasks.

Requirements

• Bachelor’s degree in business, communications, marketing, psychology, or social sciences.
• 2+ years of experience in primary research, preferably within media or entertainment.
• Proficiency in Excel and PowerPoint.
• Ability to learn and utilize research tools such as Qualtrics, MRI, YouGov, or DisplayR.
• Strong analytical skills with attention to detail.
• Must be based in or able to commute to New York, NY for a hybrid work schedule.

Nice to have

• Proficiency with statistical tools like SPSS, R, or Python.
• Experience with AI-assisted research methodologies.
• Background in supporting ongoing brand tracking programs.

Culture & Benefits

• Comprehensive company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid leave and tuition reimbursement programs.
• Opportunity to work within a fast-paced, industry-leading media environment.