Senior User Acquisition Manager (Marketing)

TL;DR

Senior User Acquisition Manager (Marketing): Managing and optimizing large-scale app acquisition campaigns across Meta and Google to drive profitable growth with an accent on data-driven decision making and budget efficiency. Focus on scaling monthly 6-figure budgets, optimizing ROAS/CPI, and collaborating cross-functionally to enhance the user journey.

Location: Must be based in Vienna or open to relocating to Austria; right to work in the EU/Austria is required.

Salary: starting at € 60,000 gross per year

Company

AI-powered printing app with over 10 million users worldwide helping people create high-quality photo books and prints.

What you will do

• Run and optimize app campaigns across assigned markets and channels for scale and profitability.
• Manage 6-figure monthly acquisition budgets, focusing on CPI, CPP, and ROAS.
• Act as the primary point of contact for the Media Design Lead to organize asset needs.
• Collaborate cross-functionally with Creative, Product, Brand, and CRM teams to optimize the user journey.
• Serve as an in-house channel expert and initiate broader growth projects in a scale-up environment.

Requirements

• Minimum 3 years of experience with Meta and Google mobile app advertising focused on driving purchases.
• Proven track record of managing 6-figure monthly budgets and driving profitable growth independently.
• Strong analytical mindset with proficiency in BI tools (e.g., Tableau) and AI tools (e.g., Claude).
• Right to work in the EU/Austria and based in Vienna or open to relocating.
• Experience working within a startup or scale-up environment.

Nice to have

• Experience driving growth via TikTok, Pinterest, or other paid channels.
• Success in improving conversion rates for App Store, Play Store, or website landing pages.
• Native-level fluency in German, Italian, or Spanish.

Culture & Benefits

• Hybrid work model (40% home office) with flexible core hours.
• 25 days of vacation per year, increasing with tenure (up to 30 days).
• In-house eatery providing free daily breakfast and lunches.
• Reimbursement for Vienna public transport and a company MacBook for personal and professional use.
• Weekly in-house German lessons and premium membership for all hirify.global products.

Hiring process

• Intro call with the People & Culture Team (30 min).
• Time-boxed asynchronous challenge (2h).
• Technical interview with the Head of Performance Marketing (1h).
• Final interview with the Senior Leadership Team (1h).