Senior Product Marketing Specialist (Fintech)

TL;DR

Senior Product Marketing Specialist (Fintech): Owning product marketing across the full customer lifecycle for an investment platform with an accent on GTM execution, positioning, and adoption strategies. Focus on building the PMM function from the ground up, driving engagement and retention, and translating complex financial capabilities into user benefits.

Location: Hybrid in Vienna, Austria

Company

hirify.global is a European investment platform simplifying wealth creation through cryptocurrencies, stocks, and precious metals.

What you will do

• Define and execute the product marketing strategy across the Customer Experience domain to drive feature adoption.
• Lead end-to-end GTM for new features, from initial positioning and messaging to launch execution and measurement.
• Develop always-on marketing programs to increase user engagement, reduce churn, and boost lifetime value (LTV).
• Establish and maintain a consistent messaging architecture across all in-product surfaces and external campaigns.
• Conduct user research and analyze behavioral data to provide insights for the product roadmap.
• Collaborate with Compliance, Risk, and Legal teams to transform regulatory requirements into trust-building user communications.

Requirements

• 3-4 years of experience in a high-growth B2C consumer platform (fintech, crypto, or neobanking preferred).
• Proven track record of owning and delivering GTM initiatives independently.
• Strong product intuition and the ability to partner strategically with Product Managers.
• Exceptional writing skills with the ability to simplify complex financial products for retail investors.
• Proficiency in behavioral data analysis, funnel analysis, and user research.
• Ability to influence cross-functionally across product, compliance, risk, and operations teams.

Culture & Benefits

• Hybrid working model with an additional 25 days per year to work from any city or country of your choice.
• Competitive compensation package including participation in a stock option plan.
• Mental health support via OpenUP and 3 additional paid "recharge" days for wellbeing.
• Unlimited access to Udemy's library of online courses for continuous professional growth.
• Gender-neutral new parent leave providing an additional 8 weeks of support.
• Free onsite dining for employees based in Vienna, Bucharest, Barcelona, and Berlin.