Performance Marketing Manager (Mobile Growth)

Location: Elsbethen, Austria; travel required 20–30%

Minimum salary: €2,760 gross per month; market-oriented compensation is significantly above the stated minimum.

Company

MyGroove is a music-learning app supported by hirify.global that helps beginners and advanced musicians learn instruments through accessible and engaging digital education.

What you will do

• Own full-funnel analysis and optimize revenue after marketing, CPI, CAC, retention, LTV, and subscription KPIs.
• Scale user acquisition beyond DACH across Meta Ads, Apple Search Ads, Google Ads, TikTok, and relevant emerging channels.
• Build a scalable creative testing process and manage ad concepts, formats, adaptations, and refreshes.
• Collaborate with organic social media and editorial leads to connect paid, organic, community, and web growth.
• Identify Web2App opportunities and optimize web funnels to increase awareness and app installs.
• Design, execute, and analyze multiple growth experiments while collaborating with product, content, and operations teams.

Requirements

• 5+ years of experience in app growth, user acquisition, and performance-driven mobile marketing.
• Hands-on expertise with Google Ads, Meta Ads, App Store Optimization, analytics platforms, and MMP tools.
• Strong analytical mindset and understanding of subscription-based business models.
• Bachelor’s degree in Business, a quantitative field, or equivalent practical experience.
• Proven project management experience and ability to run multiple experiments in parallel.
• Excellent communication skills with a proactive and self-driven working style.

Nice to have

• Strong interest in music or motivation to learn an instrument and understand the product’s users.

Culture & Benefits

• Work on a product designed to make music education accessible, engaging, and fun.
• Collaborate cross-functionally with product, content, operations, editorial, and social media teams.
• Join an organization that values diversity and supports individual development, ideas, and opportunities.
• Travel is expected for 20–30% of the role.