Director of Brand Strategy and AI Innovation (AI)

TL;DR

Director of Brand Strategy and AI Innovation (Marketing/AI): Defining the long-term brand approach and executing high-impact global campaigns with an accent on the intersection of cultural storytelling and AI-driven technological innovation. Focus on programmatically scaling brand identity via generative AI and building autonomous workflows to optimize departmental output.

Location: US-CA-Menlo Park

Salary: $218,000 – $285,600

Company

Snowflake delivers the AI Data Cloud, a global network enabling organizations to mobilize data with near-unlimited scale, concurrency, and performance.

What you will do

• Develop and execute a multi-year brand strategy to increase brand equity, awareness, and market share across diverse segments.
• Build a distinctive brand narrative by analyzing market dynamics, competitor positioning, and consumer insights.
• Direct the AI Brand Architect to build and deploy AI models and agents that scale brand voice and identity programmatically.
• Spearhead the creation of domain-specific AI solutions and autonomous workflows to eliminate operational bottlenecks.
• Manage brand operations, including global brand education, retail (Snowstore) operations, and procurement processes.
• Design upskilling programs for the marketing team on effective prompting and co-creation using brand-certified AI tools.

Requirements

• 15+ years of marketing experience, with at least 5 years leading brand strategy and large-scale multi-channel campaigns.
• Strong conceptual understanding of Generative AI, machine learning, and prompt engineering.
• Proven ability to develop AI workflows, automations, and templates that drive efficiency at scale.
• Exceptional communication skills with the ability to pitch ideas and influence stakeholders across the business.
• Bachelor’s degree in Marketing or Business required; MBA preferred.
• Location: Must be based in or able to work from Menlo Park, CA.

Nice to have

• Proficiency in Adobe Creative Cloud and Figma.
• Experience with Wrike and Canva.

Culture & Benefits

• Opportunity to shape a global iconic brand within a tight-knit, dynamic group of creators.
• Culture of challenging conventional thinking and pushing the pace of innovation.
• Experimental mindset where testing emerging AI capabilities is encouraged.
• Collaborative environment focusing on low-ego individuals and high-impact results.