Director, Technical Marketing (AI)

Location: San Francisco, California, United States

Salary: $240,100–$330,100 USD per year for Zone 1; additional compensation may include an annual performance bonus, equity, and benefits.

Company

Databricks provides a unified Data + AI Platform used by organizations worldwide to build and scale data and AI applications, analytics, and agents.

What you will do

• Lead and scale a team of 6+ Technical Marketing Managers supporting data engineers, data scientists, ML engineers, solutions architects, platform teams, security engineers, and application developers.
• Own technical content strategy and execution across written and video content, demos, workshops, product launches, field enablement, and flagship events.
• Build an AI-powered publishing engine and a repeatable “1 launch → many assets” model for persona-specific learning journeys.
• Expand outbound evangelism through YouTube, social media, conferences, podcasts, creator programs, and the broader data practitioner ecosystem.
• Partner with Product, Product Marketing, Field Engineering, FDE, and Sales to capture use cases, build a Solutions Library, and deliver integrated go-to-market programs.
• Drive technical content engagement, product adoption, pipeline contribution, and AEO/GEO visibility for Databricks.

Requirements

• 10+ years of experience in technical marketing, developer relations, solutions engineering, field engineering, or a related technical field in enterprise software, SaaS, or cloud.
• 3+ years of people management experience, including hiring, developing, and retaining high-performing technical teams.
• Deep technical fluency in data, AI/ML, and cloud platforms, with the ability to build demos and engage technical practitioners credibly.
• Demonstrated outbound evangelism experience through conference speaking, technical blogging, video content, social media, or similar channels.
• Experience owning technical content strategy for major product launches and flagship events.
• Strong cross-functional influence and excellent written and verbal communication skills.

Nice to have

• Experience with data platforms, lakehouse architectures, Apache Spark, or related open-source data technologies.
• Experience building or scaling a YouTube channel, podcast, or technical content program.
• Familiarity with GEO and AI answer engine optimization strategies.
• Experience with technical community building, creator programs, or influencer engagement.
• Experience creating technical content that drives measurable pipeline and product adoption.

Culture & Benefits

• Comprehensive benefits and perks, varying by region.
• Performance bonus and equity may be included in the compensation package.
• Commitment to an inclusive workplace and equal employment opportunity.
• Work with a global Data + AI company serving more than 20,000 organizations.