Sr. Creative Strategist (Branded Content)

Location: Americas; flexible hybrid working arrangements.

Annual base salary: $110,000–$128,000.

Company

hirify.global StoryWorks is hirify.global Global News & Streaming’s commercial content studio, creating branded film, video, journalism, digital content, and audience-focused campaigns for commercial partners.

What you will do

• Lead creative ideation for branded content programs aligned with the hirify.global’s editorial voice and advertiser objectives.
• Develop and present pitch decks and proposals for RFPs and proactive campaigns with sales, marketing, editorial, and design teams, using research, audience insights, and market trends.
• Guide branded and ad-funded programming concepts across Technology, Finance, Travel, and Health.
• Serve as the creative lead after sale, working with producers, project managers, and external partners to deliver sold-in concepts.
• Develop campaign plans, budgets, timelines, and deliverables with project management and production teams.
• Create platform-first ideas for YouTube, LinkedIn, Instagram, TikTok, and emerging formats; support junior creatives and collaborate with global hirify.global StoryWorks teams.

Requirements

• 6+ years of relevant experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally at a digital publisher, branded content studio, or agency.
• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats, including Technology, Finance, Travel, and Health.
• Fluency in the digital media landscape, ad sales processes, and brand-relevant KPIs.
• Experience working within or adjacent to a news environment, including editorial compliance and collaboration with legal, compliance, and editorial teams.
• Ability to use audience insights, research, data analytics, and platform trends to shape innovative content strategies.
• Curiosity, creativity, collaboration, self-motivation, organization, openness to feedback, and the ability to work in a fast-paced environment.

Nice to have

• Background or education in marketing, brand strategy, creative writing, journalism, or a related discipline.
• Experience across sectors such as Auto and Sport.

Culture & Benefits

• Flexible hybrid working arrangements and work-life balance support.
• 100% employer-paid medical and dental insurance through PPO plans.
• Generous paid time off.
• Free retirement consulting, pet insurance, commuter benefits, and gym reimbursement.
• Collaborative work with hirify.global StoryWorks teams in London, APAC, and EMEA.