Senior Marketing Manager (Retention)

TL;DR

Senior Marketing Manager (Retention): Driving customer engagement and value management to reduce churn for a multi-service utility base with an accent on propensity modeling and data-driven interventions. Focus on translating complex retention data into actionable marketing strategies and managing cross-functional stakeholders.

Location: Hybrid (London, UK) - requires 2 days in the office

Company

hirify.global provides a combined platform for energy, broadband, mobile, and insurance to simplify utility management and increase customer savings.

What you will do

• Own and execute the in-life retention workstream for the multi-service customer base.
• Drive the evolution of churn propensity models by translating data outputs into actionable marketing interventions.
• Coordinate with Customer Service, Operations, Data Science, Product, and CX teams to deliver strategic objectives.
• Analyze retention dashboards to derive insights and translate them into clear operational actions.
• Manage and coach a Marketing Manager to ensure high performance and professional development.

Requirements

• Proven project ownership in a retention marketing context, from initial insight to execution and results.
• Strong data literacy with fluency in retention curves, annualised churn, cohort analysis, and propensity modelling.
• Experience navigating matrix organizations to align Data, Product, and Legal teams.
• Commercial mindset with a deep understanding of LTV, ROI, and cost-to-retain vs cost-to-acquire logic.
• Must be based in the UK and able to work hybrid in London.

Culture & Benefits

• Hybrid working model with flexibility for individual arrangements.
• Comprehensive health support including private health insurance and a free Virtual GP.
• Financial security through a matched contribution pension scheme and life assurance.
• Employee perks such as the Perkbox platform, gym discounts, and an electric car salary sacrifice scheme.
• Commitment to professional growth through dedicated learning, coaching, and career development.