Business Unit Lead – Public Sector (Edtech)

TL;DR

Business Unit Lead – Public Sector (Edtech): Building and scaling the Public Sector business unit to enable schools and ministries to purchase teaching materials with an accent on strategy, product direction, and commercial growth. Focus on navigating institutional buying processes, closing deals with German schools, and establishing the foundations for a scalable B2B pipeline.

Location: Must be based in Germany and possess a valid work permit

Salary: €59,800–€75,000 gross + VSOP

Company

hirify.global is an international platform providing high-quality, ready-to-use teaching materials for over 3 million teachers.

What you will do

• Own the end-to-end strategy, pricing, packaging, and positioning for the Public Sector unit.
• Drive revenue growth through direct sales and negotiations with German schools and authorities.
• Collaborate with Product and Tech teams to shape the product based on market evidence.
• Establish core sales pipelines, reporting structures, and operational playbooks.
• Build and lead a cross-functional team across Sales, Key Accounts, and Product Marketing.

Requirements

• Proven experience building a business line, company, or new market from scratch.
• Deep knowledge of the German school system and its decision-making processes.
• Strong negotiation skills for navigating complex institutional procurement.
• Data-driven approach to business decisions regarding pricing and market entry.
• German language proficiency at C2 level (native/near-native).
• Must reside in Germany with a valid work permit.

Culture & Benefits

• Competitive compensation including a fixed salary and VSOP package.
• Flexible home office culture with a €500 budget for home office equipment.
• Annual €1,000 professional development budget.
• Ability to work from abroad for up to 90 days per year.
• Mental health support, including time for therapy/coaching and online yoga.