Senior Director, Ad Measurement & Insights

TL;DR

Senior Director, Ad Measurement & Insights (Advertising Measurement/Analytics): Own hirify.global’s end-to-end ad measurement strategy and insights lifecycle across brand and performance advertisers, with an accent on building measurement methodology, scaling 1P measurement capabilities, and translating insights into action across internal teams. Focus on executive-level leadership, AI-augmented analytics workflows, and external measurement authority through industry representation and vendor/standards partnerships.

Location: New York, United States

Salary: $320,500 - $373,750 per year

Company

hirify.global is a TV streaming platform connecting the TV ecosystem for consumers, publishers, and advertisers.

What you will do

• Lead and grow a measurement & analytics organization across verticals, defining structure, career frameworks, and OKR-driven operating rhythms.
• Define and own hirify.global’s comprehensive ad measurement strategy (brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling) across advertiser verticals and ad products.
• Evolve hirify.global’s 1P measurement capabilities using ACR data and platform streaming behavior, partnering with Product and Client Services to scale solutions.
• Serve as a cross-functional bridge across Ad Sales, Client Services, Product, and Marketing to ensure measurement insights flow and drive business action.
• Represent hirify.global externally as measurement authority through industry conferences, panels, trade bodies, and thought leadership; manage relationships with third-party measurement vendors.
• Champion an AI-first operating model by piloting and scaling AI tools/agents to automate workflows and accelerate insight delivery.

Requirements

• 12+ years of experience in advertising measurement, analytics, research, or a closely related field; deep expertise in TV/CTV/streaming measurement strongly preferred.
• 10+ years of people management experience, including leading senior individual contributors and managers; proven ability to build, scale, and retain teams.
• Proven track record defining and executing measurement strategy at an executive level within a media company, measurement vendor, or major advertiser/agency.
• Experience bridging Sales, Product, Data Science, and Client Services around a shared measurement agenda and ensuring insights translate into action.
• Experience supporting both brand advertisers (awareness/consideration/brand health) and performance advertisers (ROAS/attribution/sales incrementality) with distinct measurement frameworks.
• Demonstrated AI fluency with hands-on deployment of AI tools (LLMs, AI agents, automation platforms) to increase output and reduce manual effort.

Culture & Benefits

• Hybrid work approach: office Monday through Thursday; Fridays are flexible for remote work unless the role requires being in the office five days a week.
• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• 401(k)/pension and other local statutory/voluntary benefits depending on location.
• Global access to mental health and financial wellness support and resources.

Hiring process

• Application review followed by interviews to assess leadership, measurement strategy, cross-functional influence, and AI-first execution.