Senior Product Marketing Manager (EdTech)

TL;DR

Senior Product Marketing Manager (EdTech): Leading strategic positioning and go-to-market initiatives for professional learning services with an accent on driving revenue, adoption, and educator effectiveness. Focus on building data-informed growth strategies, creating compelling messaging frameworks, and aligning cross-functional teams to scale virtual learning solutions.

Location: Must be based in the US (Remote)

Salary: $81,500 - $139,500

Company

A mission-driven education technology company providing award-winning learning programs to K-8 students for over 50 years.

What you will do

• Develop market-informed growth strategies for the professional learning and services portfolio.
• Define differentiated positioning and messaging frameworks to elevate service value.
• Partner with Growth Marketing to execute revenue-driving campaigns and pipeline initiatives.
• Equip Sales teams with high-impact enablement tools, pitch materials, and objection-handling resources.
• Drive cross-functional alignment across Product, Sales, and Partner Success teams.
• Analyze market research, competitive intelligence, and customer insights to identify growth opportunities.

Requirements

• Must be based in the US
• 5+ years of experience in Product Marketing.
• Proven success leading revenue-driving go-to-market initiatives.
• Strong understanding of the K-12 professional learning ecosystem and implementation science.
• Experience developing sales enablement tools and partnering on campaign strategy.
• Proficiency with Salesforce, CRM systems, and marketing automation platforms.
• Ability to influence without authority and manage multiple strategic projects simultaneously.

Nice to have

• Product Marketing experience within the K-8 education market.
• Background in education, such as classroom teaching or district leadership.
• Experience driving adoption of virtual or hybrid service models.

Culture & Benefits

• Comprehensive medical, dental, vision, and life insurance coverage.
• 401k plan with employer match.
• Flexible vacation and sick leave policy.
• Twelve paid holidays plus a winter office closure.
• Mission-driven environment focused on supporting educators and student growth.