Staff Product Marketing Manager (Data Security)

TL;DR

Staff Product Marketing Manager (Data Security): Developing strategic positioning and GTM strategies for a comprehensive data security portfolio including DLP, DSPM, and AI security with an accent on translating complex technical capabilities into customer-centric narratives. Focus on driving awareness and adoption through high-impact content, sales enablement, and competitive market analysis.

Location: Sunnyvale, CA (United States)

Salary: $137,000 – $275,275 (depending on geographic market)

Company

hirify.global is a global leader in human- and agent-centric cybersecurity, protecting how people, data, and AI agents connect across email, cloud, and collaboration tools.

What you will do

• Develop strategic positioning and messaging for the data security portfolio, including DLP, DSPM, ITM, and AI security.
• Own GTM strategy and launch planning for new capabilities to drive market awareness and pipeline adoption.
• Create high-impact sales content, including solution briefs, web pages, presentations, and demo scripts.
• Build comprehensive sales and partner enablement materials such as playbooks, battlecards, and competitive guidance.
• Analyze market, buyer, and competitive trends across data protection categories.
• Serve as a subject matter expert in analyst conversations, executive presentations, and customer briefings.

Requirements

• 12+ years of experience in product marketing within cybersecurity, data security, or related enterprise software.
• Deep expertise in DLP, DSPM, ITM, data classification, and policy management.
• Proven ability to translate technical capabilities into clear messaging for security and executive audiences.
• Experience leading GTM strategies and enterprise security solution launches.
• Bachelor's degree required (MBA or technical concentration is a plus).
• Must be based in the United States.

Culture & Benefits

• Competitive compensation package with potential for variable pay and equity.
• Comprehensive benefits including a well-being program and paid wellbeing/volunteer days.
• Flexible work environment with a three-week Work from Anywhere option.
• Culture rooted in BRAVE values (Bold, Responsive, Accountable, Visionary, Exceptional).
• Global collaboration and networking opportunities.