Sr. Shopper Marketing Specialist

TL;DR

Sr. Shopper Marketing Specialist (Shopper Marketing): Drive omnichannel shopper engagement across the full path to purchase by executing shopper marketing initiatives with an accent on retailer activations, digital coupon and rewards programs, and cross-functional execution. Focus on coordinating assets and submissions, managing multiple omni-campaign timelines, and tracking program performance with actionable reporting.

Location: Remote

Salary: $90k-$110k base salary + bonus

Company

hirify.global builds functional soda focused on consumer health and science-backed nutrition.

What you will do

• Collaborate with the shopper marketing team to execute shopper marketing initiatives across Mass, Grocery, and emerging retail channels.
• Run omnichannel shopper activations to drive awareness, trial, and loyalty (including digital coupon and rewards programs, retailer marketing, and content management).
• Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution.
• Manage multiple projects and ongoing timelines while overseeing omni shopper marketing campaign workflow aligned to goals.
• Partner with brokers, distributors, vendors, agencies, and Sales to ensure retail execution quality and align programming to customer growth priorities.
• Track and verify program performance, delivering reporting with trends, gaps, learnings, and recommendations; maintain marketing calendars and assist with invoicing and budget reconciliation.

Requirements

• 5+ years of experience in shopper marketing and/or retail marketing execution.
• Strong communication and interpersonal skills with the ability to convey information clearly.
• Highly organized with exceptional attention to detail and accuracy across workstreams.
• Ability to take initiative and work autonomously from start to finish with limited oversight.
• Comfort working in ambiguity and asking the right questions to reach solutions.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook); Slack and Teams experience preferred.

Culture & Benefits

• Fully remote work with intentional collaboration across time zones.
• Fast-paced environment with trust, transparency, and feedback-rich teamwork.
• Cross-functional projects and in-person offsites (IRL) to stay connected.
• Base salary plus bonus.

Hiring process

• Application review followed by interviews to assess experience, execution approach, and collaboration style.
• Role evaluation focused on shopper/retail marketing execution and performance reporting capabilities.