Digital Marketing Manager (Performance Marketing)

TL;DR

Digital Marketing Manager (Performance Marketing): Driving growth across paid and organic channels with an accent on B2B lead generation, funnel optimization, and multi-channel campaign execution. Focus on building scalable acquisition systems, testing messaging, and analyzing performance data to maximize ROAS and revenue impact.

Location: Must be based in Brazil, Mexico, Costa Rica, or Colombia and available to work in U.S. time zones.

Company

hirify.global is a performance-driven marketing partner focused on scaling acquisition and revenue for its clients.

What you will do

• Manage and optimize end-to-end paid campaigns across Google, Meta, LinkedIn, X, Reddit, and TikTok.
• Develop and execute full-funnel B2B lead generation strategies to drive pipeline growth.
• Own organic growth initiatives on platforms like X and TikTok to build brand visibility and inbound demand.
• Conduct structured A/B testing on creatives, audiences, landing pages, and bidding strategies.
• Analyze performance metrics using GA4 and GTM to translate data into actionable growth decisions.
• Collaborate with design, content, and sales teams to align marketing initiatives with revenue goals.

Requirements

• 3+ years of hands-on digital marketing experience with a focus on performance.
• Strong experience managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Proven track record of generating B2B leads and measurable pipeline growth.
• Deep expertise in PPC strategy, funnel optimization, and attribution models.
• Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Must be based in Brazil, Mexico, Costa Rica, or Colombia with availability for U.S. time zones.

Nice to have

• Experience with HubSpot, Salesforce, or Marketo.
• Organic social media growth experience.
• Experience managing multiple client accounts or large advertising budgets.
• Familiarity with Canva or Adobe Creative Suite.

Culture & Benefits

• Full-time remote position with a focus on performance and measurable outcomes.
• Opportunity to manage multi-channel acquisition at scale.
• Clear growth path into leadership roles such as Head of Marketing or VP of Growth.
• Environment centered on testing, optimization, and data-driven decision-making.

Hiring process

• Application review followed by an initial strategy and experience interview.
• Technical interview involving a campaign deep dive and real-world scenarios.
• Final interview, offer, and background verification.