Senior Customer Marketing Manager (SaaS)

TL;DR

Senior Customer Marketing Manager (SaaS): Building and scaling a customer advocacy program in EMEA to amplify success stories with an accent on end-to-end storytelling and cross-functional orchestration. Focus on sourcing high-impact customer advocates and creating customized co-marketing experiences for large enterprise brands.

Location: Remote, must be based in London, UK

Company

Twilio is a cloud communications platform that enables businesses to create personalized customer experiences through innovative AI-powered solutions.

What you will do

• Create and scale the customer advocacy program across the EMEA region.
• Identify and nurture customer advocates in partnership with sales, product, and marketing teams.
• Lead end-to-end customer engagements to showcase success stories via content, events, and PR.
• Develop narratives tailored to EMEA audiences to highlight Twilio's value and business impact.
• Balance local and central needs for customer storytelling as a trusted partner.

Requirements

• 6+ years of experience in customer marketing, advocacy, or related roles.
• Excellent communication and storytelling skills.
• Experience working cross-functionally with sales and marketing stakeholders.
• Proven track record of engaging senior executives in customer accounts for marketing initiatives.
• Must be based in London, UK.

Nice to have

• B2B technology marketing experience.
• Experience working with large enterprise customers and Global 2000 brands.

Culture & Benefits

• Remote-first work environment with a strong culture of global inclusion.
• Competitive pay and retirement savings program.
• Generous time off, including parental and wellness leave.
• Comprehensive healthcare benefits.
• Support for volunteering and donation efforts in local communities.