Demand Generation Specialist (HRTech)

Location: Madrid

Company

hirify.global develops personalized and sustainable employee benefits and engagement experiences, operating with 5,000 experts across 29 countries.

What you will do

• Create ebooks, checklists, market reports, and other content formats to support lead generation.
• Develop and execute content strategies aligned with SEO and GEO objectives in collaboration with the Demand Generation Manager and CMO.
• Generate innovative content formats, including AI, videos, podcasts, webinars, and other creative approaches.
• Write and update content for local landing pages, newsletters, lead-generation campaigns, and employer branding initiatives.
• Collaborate with local digital, sales, product, content, campaign, and creative teams to deliver clear and compelling marketing messages.
• Track page views, engagement, and content usage using dashboards and analytics tools, supporting the shift from paid to organic lead acquisition.

Requirements

• Bachelor’s degree in Communication, Journalism, Marketing, Digital Media, or a related field.
• 2–5 years of experience in content writing, digital marketing, editorial production, or copywriting, particularly in the B2B SaaS or HRTech industry.
• Fluent English and native Spanish.
• Detail-oriented approach to campaign tracking, analysis, and reporting.
• Analytical mindset with the ability to use data to support decisions.
• Strong problem-solving skills for identifying challenges and optimizing campaigns.
• Effective time management and organizational skills for managing multiple campaigns, deadlines, and priorities.
• Solid project management skills for planning, executing, and monitoring performance marketing campaigns.
• Strategic thinking and the ability to align content creation with short-term and long-term marketing goals.

Nice to have

• Certification in Digital Marketing, such as Google Analytics or HubSpot.

Culture & Benefits

• Inclusive and diverse workplace that values individual uniqueness.
• Opportunity to experiment with new ideas and create digital experiences for millions of people.
• Work connected to diversity, sustainability, and support for local economies.
• Support for career development, work-life balance, and learning new skills.
• Temporary six-month role covering maternity leave.