Senior Marketing Data Analyst (Gamedev)

TL;DR

Senior Marketing Data Analyst (Gamedev): Driving growth and marketing strategy through quantitative analysis and statistical modeling with an accent on user acquisition performance, LTV/ROAS optimization, and attribution frameworks. Focus on decomposing complex business problems, building robust measurement systems, and communicating actionable insights to senior stakeholders.

Location: Must be based in or able to relocate to Barcelona, Spain (Hybrid role requiring office attendance for meetings).

Company

hirify.global is a world-renowned mobile game studio and part of the Zynga & Take-Two Interactive family, creating hit titles like Dragon City and Monster Legends.

What you will do

• Partner with Marketing and UA squads to optimize multi-million dollar budget allocations.
• Decompose complex business problems into structured, actionable analysis plans.
• Own the analysis of key growth metrics including LTV, ROAS, CPI, and payback periods.
• Visualize and communicate analytical findings to senior leadership and cross-functional teams.
• Collaborate with data engineering to ensure high data integrity and precise attribution tracking.
• Lead initiatives to improve team productivity and evangelize marketing analytics best practices.

Requirements

• 3+ years of experience in Marketing, Performance, or Growth Analytics, ideally in mobile gaming or B2C.
• Advanced SQL proficiency for querying large, complex datasets.
• Strong foundation in applied statistics and experience designing randomized marketing experiments.
• Proven ability to translate complex data trends into clear narratives for non-technical stakeholders.
• Must be based in or able to relocate to Barcelona to work in a hybrid capacity.
• Degree in a quantitative field such as Economics, Statistics, or Mathematics.

Nice to have

• Proficiency in Python or R for statistical analysis and predictive modeling.
• Familiarity with mobile privacy landscapes like SKAdNetwork and Privacy Sandbox.
• Experience with Marketing Mix Modeling (MMM) frameworks.

Culture & Benefits

• Hybrid work environment with office-based perks including a gym, gaming room, and onsite physiotherapist.
• Relocation support provided for those moving to Barcelona.
• Generous leave policy including 25 days annual leave plus 5 additional days at Christmas.
• Private medical insurance for you and your family.
• Professional development budget for skilling up and learning.
• Free language lessons and other social perks like Spotify Premium.