Senior Marketing Data Analyst (Gamedev)

TL;DR

Senior Marketing Data Analyst (Gamedev): Analyzing user acquisition funnels, ROAS, and LTV to optimize multi-million dollar budget allocations with an accent on quantitative analysis and data storytelling. Focus on designing randomized marketing experiments, building performance dashboards, and translating complex data into strategic recommendations.

Location: Hybrid in Barcelona, Spain. Must live within commuting distance of the office

Company

Global leader in interactive entertainment and a label of Take-Two Interactive, creator of hits like FarmVille and Words With Friends.

What you will do

• Lead large-scale growth and marketing analysis projects from requirement gathering to delivery.
• Partner with User Acquisition (UA) squads to monitor campaign performance and optimize budget allocations.
• Analyze UA funnels, ROAS, LTV, and payback periods, refining attribution and incrementality frameworks.
• Translate complex analytical findings into actionable narratives for senior stakeholders.
• Improve team productivity by evangelizing new tools, methodologies, and analytics best practices.
• Ensure high marketing data integrity in collaboration with data engineering teams.

Requirements

• 3+ years of experience in Marketing, Performance, or Growth Analytics, ideally in mobile F2P gaming or B2C.
• Must be based in or be able to relocate to Barcelona, Spain.
• Deep knowledge of mobile growth metrics including LTV, ROAS, CPI, Churn, and IPM.
• Advanced SQL proficiency for managing and querying large, complex databases.
• Strong foundation in applied statistics and experience designing A/B and geo-incrementality tests.
• Proficiency with BI tools such as Looker or Tableau.

Nice to have

• Proficiency in Python or R for predictive modeling and LTV forecasting.
• Familiarity with SKAdNetwork, ATT, and Privacy Sandbox.
• Experience with Marketing Mix Modeling (MMM) or media mix frameworks.

Culture & Benefits

• Hybrid work system with an office located in Barcelona.
• Relocation support for those moving to Barcelona.
• Generous time off: 25 days annual leave plus 5 additional days during Christmas.
• Private medical insurance for employees and their families.
• Personal development budget and free language lessons (English & Spanish).
• Comprehensive onsite perks including a gym, gaming room, physiotherapist, and hairdresser.