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Senior Influencer Marketing Manager
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Описание вакансии
Текст:
TL;DR
Senior Influencer Marketing Manager (Influencer Marketing & PR): Leading earned advocacy strategies for Burberry Beauty through influencer campaigns, media relations, and global and local 360° activations with an accent on beauty and luxury communications, creator culture, and multi-market coordination. Focus on developing scalable influencer and PR guidelines, managing high-visibility campaigns and events, and analyzing coverage, reach, engagement, SOV, and ROI.
Location: Paris, France
Company
is a global beauty company with a portfolio of iconic beauty brands, including Burberry Beauty.
What you will do
- Define and execute Influencer Marketing and PR strategies aligned with brand positioning, global priorities, and local market needs.
- Develop global guidelines, toolkits, and best practices across fragrance, makeup, and key opinion creators.
- Lead paid and earned influencer campaigns, including briefings, content supervision, approvals, influencer seeding, gifting, and mailer programs.
- Build relationships with print, digital, social, lifestyle, beauty, and culture media and develop communication assets.
- Conceptualize and lead global and local press and influencer events, masterclasses, and experiential activations.
- Coordinate markets, agencies, production partners, suppliers, internal stakeholders, and licensor headquarters while mentoring team members and managing budgets.
Requirements
- 8–10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally in beauty, luxury, fashion, or lifestyle.
- Strong understanding of the global beauty ecosystem, TikTok, Instagram, YouTube, creator culture, and emerging trends.
- Experience managing multi-market, high-visibility campaigns, senior stakeholders, agencies, budgets, and complex projects.
- Excellent storytelling, writing, relationship-building, interpersonal, and communication skills.
- Strategic thinking, cultural sensitivity, operational execution, organization, attention to detail, and a results-driven approach.
- Master’s degree in Business, Marketing, Communications, Luxury, or an equivalent field.
Nice to have
- Digital, social, or influencer-specific training.
- Knowledge of the APAC landscape.
Culture & Benefits
- Work with a portfolio of iconic global beauty brands.
- International, diverse, and creative work environment.
- Opportunity to shape earned advocacy strategies at scale.
- Culture focused on kindness, excellence, and innovation.
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