Media Planner (Automotive)

TL;DR

Media Planner (Automotive): Driving tactical media plans and optimal budget allocations for automotive brands with an accent on ROI and campaign effectiveness. Focus on cross-platform optimization, data-driven insights, and managing local agency relations.

Location: Hybrid in Frankfurt, Germany

Company

Global advertising agency specializing in providing integrated media and creative solutions for the automotive sector.

What you will do

• Develop and drive tactical integrated media plans across conventional, digital, and performance channels.
• Optimize budget allocations across platforms to maximize ROI and meet client objectives.
• Transform complex data from multiple digital platforms into consumable insights to support planning.
• Maintain rigorous tracking of key business metrics using data mining and ad-hoc analysis.
• Manage high-level relationships with clients, media owners, and agencies to ensure seamless execution.
• Present media insights and data visualizations clearly to non-technical stakeholders.

Requirements

• Minimum 5 years of experience in media planning, gained agency-side or client-side.
• Proficiency in media budget management and full-funnel KPI analysis (GRP, impressions, clicks, conversions).
• Proven track record of improving campaign effectiveness at a local market level.
• Ability to partner with local market teams and global/regional stakeholders.
• Professional working proficiency in English.
• Must be based in or able to work hybrid in Frankfurt, Germany.

Nice to have

• Proficiency in additional European languages.

Culture & Benefits

• Senior-level mandate with autonomy to shape strategies and influence decisions.
• Platform for continued growth and exposure to diverse leadership and functional topics.
• Collaborative, high-performing environment valuing curiosity and open dialogue.
• Culture of trust, flexibility, and sustainable ways of working.
• Comprehensive benefits package including food vouchers, gym subsidy, and bicycle leasing.