Head of AdTech (Marketing)

TL;DR

Head of AdTech (Marketing): Leading the strategic roadmap, team management, and advertising technology infrastructure across European markets with an accent on campaign delivery ecosystems and operational accuracy. Focus on optimizing resource allocation, enforcing rigorous QA frameworks to eliminate execution errors, and driving high-level media negotiations.

Location: Hybrid in Frankfurt, Germany

Company

hirify.global Europe is a global advertising agency delivering integrated marketing solutions.

What you will do

• Design and structure AdTech and Ad Operations teams to maximize operational efficiency and alignment with business goals.
• Strategically allocate human and technical resources across diverse digital projects and European markets.
• Establish and enforce standardized, foolproof workflows for end-to-end digital campaign setups across Ad Servers, DSPs, and SSPs.
• Conduct rigorous, multi-layered audits of campaign settings, tracking pixels, and data configurations to ensure flawless execution.
• Build and maintain strategic long-term relationships with senior stakeholders at global and local media vendors and tech platforms.
• Lead high-level commercial negotiations to secure preferential terms and exclusive inventory for digital campaigns.

Requirements

• 7+ years of experience in ad operations, digital media technology, or data management.
• Proven track record in a leadership role within a media agency, tech vendor, or multinational organization.
• Experience establishing SOPs and quality control frameworks that significantly reduced operational error rates.
• Deep expertise in Ad Tech Stack mechanics, including Google Marketing Platform, Trade Desk, and Meta Advanced Analytics.
• Strong understanding of data governance, identity solutions (First-party data, Clean Rooms), and digital verification frameworks (IAS, DoubleVerify).
• Professional working proficiency in English.

Culture & Benefits

• True strategic ownership of multi-channel media strategy for high-impact portfolios in the German market.
• Opportunity to solve complex business challenges with significant budgets and high-impact setups.
• Innovation-driven environment with the mandate to drive adoption of cutting-edge media solutions and data infrastructure.
• Competitive compensation package reflecting seniority and impact.
• Comprehensive benefits including food vouchers, gym subsidy, and bicycle-leasing.
• Access to mental health platforms and other health-focused benefits.