Lead Generator (B2B)

TL;DR

Lead Generator (B2B): Driving business growth through targeted email marketing and outreach campaigns with an accent on lead identification and conversion. Focus on managing sequences in Apollo and Smartlead, optimizing campaign performance, and collaborating with sales teams to build high-quality prospect pipelines.

Location: Must be based in the Philippines (Metro Manila, Central Visayas, or Davao Region)

Company

A fast-growing company specializing in remote staffing and business support services.

What you will do

• Develop and manage B2B email marketing campaigns to generate qualified leads.
• Use Apollo, Smartlead, and LinkedIn messaging to identify and engage prospects.
• Build and maintain prospect lists and databases for outreach.
• Monitor campaign performance, track metrics, and optimize for higher conversion rates.
• Collaborate with sales and marketing teams to align lead generation strategies.
• Ensure compliance with email marketing best practices and data protection regulations.

Requirements

• Must be based in the Philippines.
• Proven experience in B2B lead generation and email marketing.
• Hands-on expertise with Apollo, Smartlead, and LinkedIn messaging.
• Strong understanding of email campaign development, sequencing, and personalization.
• Ability to analyze campaign performance and adjust strategies for maximum impact.
• Excellent communication and organizational skills.

Nice to have

• Experience with CRM systems like HubSpot or Salesforce.
• Knowledge of marketing automation workflows.
• Familiarity with A/B testing and campaign optimization techniques.