Lead Product Manager (Consumer Apps)

TL;DR

Lead Product Manager (Consumer Apps): Shaping and scaling the core mobile app experience for subscription-based healthcare and wellness services with an accent on user engagement, retention, and lifecycle management. Focus on designing A/B experiments, integrating AI-driven features, and optimizing mobile product metrics to drive long-term customer value.

Location: Must be based in the United States

What you will do

• Own the product roadmap for consumer mobile applications, focusing on core app experience and cross-category user journeys.
• Lead growth and engagement initiatives, including push notifications and lifecycle touchpoints in collaboration with CRM and marketing.
• Design and execute A/B experiments to improve retention, engagement, and subscriber lifetime value.
• Integrate AI and personalization capabilities into intuitive and scalable mobile app features.
• Define and optimize mobile product metrics and decision frameworks to guide prioritization.
• Collaborate with engineering, design, and marketing teams to ensure high-quality, user-centric execution.

Requirements

• Must be based in the United States.
• 6+ years of product management experience, with 3+ years owning consumer mobile products at scale.
• Proven track record of shipping mobile features that measurably improve retention and growth.
• Strong understanding of mobile UX and product design principles.
• Experience running structured A/B testing programs with clear success metrics.
• Bachelor’s degree is required.

Nice to have

• Experience in subscription-based, consumer, health, wellness, or membership products.
• Advanced degree.

Culture & Benefits

• Competitive base salary with equity compensation and an Employee Stock Purchase Program (ESPP).
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) retirement plan with employer matching.
• Flexible remote-first work environment with offsite team retreats.
• Parental leave and family support benefits.