PPC Specialist (Google Ads)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
PPC Specialist (Google Ads): Managing and optimizing paid media campaigns across multiple U.S. markets with an accent on Google Ads, Local Services Ads (LSA), and landing page performance. Focus on driving lead generation, reducing cost per lead, and executing data-driven optimizations for a home services company.
Location: Must be based in Ecuador, Peru, Chile, Guatemala, or Panama and available to work during U.S. business hours.
Company
is a recruitment partner hiring for a rapidly growing multi-location home services company operating across the United States.
What you will do
- Manage Google Ads MCC accounts and Local Services Ads (LSA) across multiple locations.
- Optimize search campaigns, bidding strategies, keywords, and ad copy to improve lead volume.
- Manage and optimize Unbounce landing pages, including A/B testing of forms and layouts.
- Track and report on key metrics including CPL, conversion rates, and ROAS.
- Collaborate on Meta Ads campaigns, including audience targeting and creative development.
- Provide actionable recommendations to leadership based on performance trends.
Requirements
- 3+ years of hands-on PPC management experience.
- Strong expertise in Google Ads, specifically Search and Local Services Ads (LSA).
- Experience managing multi-location or franchise-style accounts using MCC structures.
- Proficiency with landing page platforms like Unbounce or Instapage.
- Must be based in Ecuador, Peru, Chile, Guatemala, or Panama.
- Ability to work during U.S. business hours.
Nice to have
- Experience in home services industries (HVAC, plumbing, roofing).
- Familiarity with call tracking platforms like CallRail.
- Basic HTML/CSS knowledge.
- Experience leveraging AI tools and marketing automation.
Culture & Benefits
- Full-time remote position.
- Opportunity to work with a fast-growing U.S.-based company.
- Hands-on role with significant budget management responsibility.
- Focus on measurable business results and data-driven decision making.
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