Product Manager (iGaming)

TL;DR

Product Manager (Engagement & Gamification Tools): Managing the full lifecycle of promotional engagement tools and gamification mechanics for a B2B gaming platform with an accent on leaderboards, missions, and reward systems. Focus on translating complex promotional concepts into technical requirements and optimizing player retention through data-driven iterations.

Location: Onsite in Tartu, Estonia

Company

A leading B2B gaming technology company listed on the London Stock Exchange, providing software and platforms for regulated gaming markets.

What you will do

• Own the full product lifecycle for engagement tools, focusing on gamification mechanics like leaderboards, missions, and tournaments.
• Conduct market and behavioral research to understand operator needs and player responses to promotional tools.
• Define and communicate the product vision and roadmap to enhance the engagement toolset.
• Prioritize features that drive measurable player participation, retention, and reward fulfillment.
• Collaborate with engineering, design, and CRM teams to deliver scalable and reliable technical solutions.
• Monitor product performance via activation and retention metrics to iteratively improve mechanics.

Requirements

• Hands-on familiarity with CRM engagement tools, gamification platforms, or loyalty systems.
• Practical experience with mechanics such as missions, challenges, and prize drops.
• Ability to collaborate effectively with marketing and promotional operations teams.
• Excellent English communication skills (written and verbal).
• Experience working within Agile development environments.
• Analytical approach to decision-making using data and ROI metrics.

Nice to have

• Previous experience in product management.
• Background in the online casino, gaming, or entertainment industry.
• Familiarity with PAM/PAM+ platforms or enterprise promotional engines.
• Technical skills in SQL, PowerBI, Jira, or Confluence.
• Proficiency in additional languages such as Estonian, Russian, or Spanish.

Culture & Benefits

• Opportunity to work for a global industry leader in gaming technology.
• Inclusive work environment that values diversity and transparency.
• Fast-paced, collaborative culture focused on professional growth.
• Role with high impact on tools used by gaming operations worldwide.