Working Student GTM Strategy Analyst (SaaS)

TL;DR

Working Student GTM Strategy Analyst (SaaS): Conducting market intelligence and account research to support go-to-market initiatives for a B2B software scale-up with an accent on regulatory analysis and target account identification. Focus on translating product insights into actionable targeting strategies and utilizing AI-powered tools to optimize research workflows.

Location: Hybrid: Must be based in Munich with the ability to work regularly from the office

Compensation: €17.00 - €22.00 / hour

Company

hirify.global develops holistic SaaS solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain, achieving unicorn status in 2026.

What you will do

• Conduct in-depth market and industry research to identify target companies based on regulations and ideal customer profiles.
• Translate regulatory and product insights into actionable account targeting strategies for business development and marketing.
• Map stakeholders and decision-makers within target organizations to build high-quality contact lists for outreach.
• Maintain structured datasets and leverage business intelligence platforms to generate actionable insights.
• Collaborate cross-functionally with Business Development, Marketing, and GTM leadership on priority growth initiatives.
• Utilize AI and research tools, including Claude, to accelerate workflows and optimize GTM processes.

Requirements

• Currently enrolled in a Bachelor's or Master's program, ideally in Business Informatics, Management & Technology, Data Science, Economics, or a related field.
• Strong analytical mindset with the ability to quickly understand industries, business models, and market dynamics.
• Proficiency with Claude, AI research tools, LinkedIn, and Excel.
• Fluent in English.
• Based in Munich with the ability to work regularly from the office.

Nice to have

• Proficiency in German.

Culture & Benefits

• Opportunity to work at a fast-growing unicorn company tackling complex sustainability challenges.
• Dynamic and collaborative environment with flat hierarchies and open communication.
• Modern Munich office with flexible hybrid work options.
• Regular team events and knowledge-sharing sessions.
• Complimentary drinks and snacks.