CRM Application Manager (Adobe)

TL;DR

CRM Application Manager (Adobe): Leading a development team to architect and optimize digital marketing frameworks for global brands with an accent on Adobe Experience Cloud technologies. Focus on bridging technology and marketing strategies, configuring complex automations, and driving the activation of new technical capabilities within the Adobe ecosystem.

Location: Must be based in Austin, Texas, United States

Company

hirify.global is a world-leading Centre of Excellence specializing in hyper-personalization at scale, marketing automation, and CRM, operating as part of the global WPP network.

What you will do

• Lead and mentor a cross-functional development team to deliver high-quality marketing solutions.
• Bridge the gap between business objectives and technical requirements for Adobe platforms.
• Configure and implement customized business rules, automations, and new features within Adobe environments.
• Establish rigorous testing protocols and oversee UAT to ensure implementation reliability.
• Troubleshoot complex technical issues and optimize existing marketing technology platforms.
• Manage data audiences and segments using Adobe Experience Platform (AEP).

Requirements

• 7+ years of experience in application consulting, marketing technology, or CRM.
• Proven leadership experience managing technical delivery teams.
• Subject matter expertise in Adobe Campaign, Adobe Journey Optimizer, Marketo, or Braze.
• Strong understanding of campaign execution processes, lifecycle communications, and segmentation.
• Ability to translate business requirements into precise technical specifications.
• Must be authorized to work in the United States.

Nice to have

• Relevant platform certifications such as AJO or Adobe Campaign certification.
• Passion for staying abreast of the latest AI developments in marketing technology.

Culture & Benefits

• Work within a global network of 30,000+ employees across 60+ markets.
• Collaborative environment focused on connection, belonging, and professional growth.
• Opportunity to work with world-leading brands on large-scale digital transformation projects.
• Commitment to equal opportunity and fostering a culture of respect and diversity.