Associate Director, Site Experience Operations

TL;DR

Associate Director, Site Experience Operations: Lead operational excellence for site experience content across hirify.global.com and the hirify.global app by scaling a team of Site Experience Operations Managers with an accent on workflow design, content QA, and automation/personalization enablement. Focus on building scalable operational frameworks, partnering with product/engineering/UX/creative, and driving KPI-based continuous improvement while aligning execution with hirify.global’s enterprise AI roadmap.

Company

hirify.global builds e-commerce experiences for pet owners, including personalized content across its digital storefronts.

What you will do

• Lead and develop a team of Site Experience Operations Managers responsible for programming, scheduling, QA, and deploying targeted/personalized content.
• Design and optimize workflows to deliver segmented content to the right customer at the right time.
• Drive operational readiness and content QA for segmented content experiences in collaboration with personalization, audience strategy, and tooling teams.
• Own intake, prioritization, and delivery of tooling enhancement requests to automate manual work and improve dynamic/rules-based content scheduling and QA.
• Act as a liaison to hirify.global’s enterprise AI roadmap to support adoption of AI-powered solutions that improve content quality and personalization.
• Define and track operational KPIs, analyze content operations data, and represent the function in cross-functional roadmap planning.

Requirements

• Bachelor’s degree in business, marketing, operations, or a related field.
• 6+ years of experience in program management or site operations, including experience managing direct reports in a matrixed organization.
• Demonstrated experience with site content operations or personalization frameworks in an e-commerce setting.
• Strong cross-functional communication skills and experience influencing product/tooling roadmaps for content and personalization platforms.
• Proven ability to build scalable operational workflows supporting dynamic content execution and QA.
• Fluency with content operations tooling and understanding of how AI/automation can streamline repetitive workflows and improve execution accuracy.

Nice to have

• Experience with personalization platforms or CMS systems for dynamic content (e.g., Adobe Target, Dynamic Yield).
• Familiarity with segmentation, targeting logic, and testing strategies.
• Experience with project management and data visualization tools (e.g., Jira, Asana, Tableau).
• Exposure to AI-enabled tools for content QA, campaign scheduling, or operational automation.

Culture & Benefits

• Base salary range: $149,000–$245,000; eligible for 401k, new hire and annual equity grant, and potentially annual bonus for C08+ positions.
• Comprehensive insurance and benefits including medical/Rx, vision, dental, life, disability, and additional coverage options.
• Parental leave, flexible spending accounts, telemedicine, employee assistance program, and multiple discounts (including pet-related benefits).
• Exempt team members receive unlimited PTO (subject to manager approval) and six paid holidays per year.
• Paid sick and family leave eligibility in compliance with applicable state and local regulations.

Hiring process

• Interviews focused on leadership, operational excellence, and cross-functional execution.
• Evaluation of experience with content operations, personalization frameworks, and automation/AI enablement.
• Discussion of how operational KPIs and workflow design drive scalable site experience outcomes.

Location: Boston, MA

Salary: $149,000 - $245,000