VP, Performance & Retention Marketing (Ecommerce)

Location: New York City, United States; hybrid work model with 3 days in the office and 2 days at home

Salary: $220,000–$250,000 annually

Company

THG is a global ecommerce group operating beauty and sports nutrition businesses, including Dermstore, a prestige beauty retailer specializing in professional-grade skincare and clinical beauty.

What you will do

• Unify customer acquisition, retention, and lifecycle marketing while owning the full LTV/CAC equation.
• Develop paid-media and growth strategies across SEM, SEO, social, CTV, YouTube, programmatic, affiliate, and influencer channels.
• Own retention and lifecycle P&L, acquisition and retention budget allocation, and programs across email, SMS, app, organic social, loyalty, and auto-replenishment.
• Lead reporting and measurement across MMM, MTA, incrementality, brand health, and platform attribution.
• Scale first-party data activation, segmentation, and customer lifetime value optimization.
• Lead the marketing team and manage collaboration with creative teams, the central UK team, Google, Meta, TikTok, and measurement partners.

Requirements

• 10+ years of experience leading paid digital media or growth/performance marketing.
• Demonstrable ownership of retention, lifecycle, or CRM marketing, including email, SMS, app, loyalty, and churn initiatives.
• Experience managing large budgets across digital, social, search, programmatic, CTV/OTT, video, and OOH.
• Advanced knowledge of direct-response metrics and ROI measurement across Meta, Google, and TikTok.
• AdTech and MarTech fluency, experience scaling first-party data activation, and expertise in MMM, incrementality, and attribution.
• Experience leading teams and collaborating across data, creative, brand, site merchandising, and external partners.

Culture & Benefits

• Hybrid working arrangement in New York City with 3 office days and 2 home days.
• Medical, dental, and vision plans.
• 401(k) matching up to 5%.
• Generous paid time off and short- and long-term disability coverage.
• Employee discounts across THG brands.