Senior Manager, Product Management (Adtech)

TL;DR

Senior Manager, Product Management (Adtech): Driving product strategy and development for audience targeting products with an accent on new feature development and net-new product initiatives. Focus on leading end-to-end project management, optimizing KPIs, and translating market trends into a scalable product roadmap.

Location: Hybrid (Hong Kong)

Company

An Adtech company founded in the US that develops next-generation audience targeting products.

What you will do

• Own and drive product strategy for both BAU feature development and net-new product initiatives.
• Lead end-to-end project management, including KPI monitoring and iterative optimization to maximize business value.
• Partner with Business, Marketing, and Tech teams to translate goals and market trends into clear product strategies.
• Define the product vision, strategy, and roadmap, managing prioritization of features.
• Conduct end-user research to develop user stories and determine the Minimum Viable Product (MVP).
• Act as the subject-matter expert for stakeholders and track global AdTech trends to identify opportunities.

Requirements

• 5+ years of PM experience, preferably in AdTech, MarTech, or similar data-driven ad platforms.
• Proven experience owning both product improvements and greenfield product launches end-to-end.
• Strong cross-functional collaboration skills with Business, Marketing, and Engineering.
• Metrics-driven approach with a focus on building feedback loops for continuous improvement.
• Fluent English required.
• Must be located in Hong Kong for hybrid work.

Nice to have

• Familiarity with the AdTech ecosystem (DSP, SSP, DMP, data providers, targeting, programmatic).