Senior Product Marketing Manager (Healthcare)

TL;DR

Senior Product Marketing Manager (Healthcare): Driving product marketing strategies and go-to-market execution for dental technology solutions with an accent on buyer persona research, sales enablement, and cross-functional alignment. Focus on developing positioning, launch plans, and messaging maps to differentiate products in the healthcare market.

Location: Remote (USA only). Not hiring in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico, or other US territories.

Salary: $117,000–$136,000

Company

A global leader in dental practice management software and care innovation.

What you will do

• Develop product positioning and messaging maps based on customer needs and competitive landscape.
• Create launch plans and release strategies to ensure successful market introduction.
• Provide sales teams with enablement tools, collateral, and training to improve effectiveness.
• Collaborate with product management and marketing teams to define go-to-market priorities.
• Serve as an expert on buyer personas and buying criteria to inform marketing strategies.
• Analyze market research and performance metrics to optimize campaign goals.

Requirements

• 8+ years of professional experience in product marketing or related fields.
• Must be based in the US (excluding specific states/territories).
• Bachelor's degree or global equivalent.
• Demonstrated knowledge of the Pragmatic Marketing Framework.
• Experience in the healthcare or dental software industry.
• Strong ability to influence cross-functional teams and mentor product managers.

Nice to have

• Master's degree or global equivalent.
• Relevant industry certifications.

Culture & Benefits

• Comprehensive health coverage and retirement savings with company match.
• Paid time off and parental leave.
• Education support and wellbeing resources.
• Inclusive and supportive environment focused on innovation and growth.