Senior Brand Manager (DefTech)

TL;DR

Senior Brand Manager (DefTech): Developing and managing the global brand strategy to establish a primary competitive advantage for AI-powered unmanned systems with an accent on brand equity, identity, and global consistency. Focus on driving data-driven strategic advisory, behavioral branding, and positioning the company as a leader in the international DefTech sector.

Location: Hybrid in Gilching, Germany (remote work available one flexible day per week)

Company

hirify.global is a leader in AI-powered unmanned systems, specializing in VTOL drones and edge computing for complex mission environments.

What you will do

• Develop and sharpen the global brand strategy, positioning, and long-term roadmap.
• Own the brand identity, architecture, and global brand portfolio.
• Establish a brand equity management system with clear KPIs to measure strength and reputation.
• Lead global brand tracking, market research, and target audience studies to drive strategic decisions.
• Implement a behavioral branding program to anchor the brand in employee mindsets and actions.
• Govern brand migrations, international brand audits, and overall compliance.

Requirements

• Extensive experience in strategic brand management within international B2B technology, aerospace, or defence environments.
• University degree in Marketing, Brand Management, Psychology, Sociology, or a comparable field.
• Proven track record in brand positioning, architecture management, and brand equity systems.
• Expertise in qualitative and quantitative market research methodologies.
• Fluent in English (C1+).
• Must be based in or able to work in Gilching, Germany.

Nice to have

• German language skills.
• Proficiency in leveraging AI-powered analysis and marketing tools.

Culture & Benefits

• Company pension scheme and subsidized fitness membership via EGYM Wellpass.
• Trust-based flexible working hours and mobile work options.
• Corporate benefits and discounts from brands like Adidas, Apple, and Expedia.
• Daily sponsored lunch budget (Lunch-Card).
• Company shuttle service from Munich (Laim) to the Gilching location.
• Collaborative, mission-driven culture within a fast-paced dual-use tech environment.