Product Marketing Manager, Attendee (Events)

TL;DR

Product Marketing Manager, Attendee (Events): Developing attendee marketing strategies for event portfolios with an accent on value propositions, pricing, and audience growth. Focus on designing data-driven go-to-market plans and optimizing the end-to-end attendee journey to increase revenue and satisfaction.

Location: Must be based in New York, NY, Boulder, CO, or Santa Monica, CA (Hybrid: 3+ days in office)

Salary: $75,000–$90,000/YR

Company

hirify.global creates global platforms for various industries, organizing over 500 large-scale branded events annually.

What you will do

• Develop attendee marketing strategies, value propositions, and pricing models for multiple event portfolios.
• Design and implement retention and acquisition strategies to maximize the lifetime value of high-value audiences.
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Optimize the attendee journey from initial acquisition to onsite experience.
• Collaborate with cross-functional teams, including brand, operations, and strategic insights, to enhance attendee experiences.
• Monitor key KPIs, including registration rates and NPS, to drive continuous improvement.

Requirements

• Proven experience in attendee or product marketing with expertise in GTM strategies and integrated campaign execution.
• Strong analytical skills with experience in forecasting, segmentation, and KPI reporting.
• Ability to build cross-functional relationships and influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced environment with shifting priorities.
• Must be able to work in-person three days a week or more in one of the specified US offices.

Nice to have

• Interest in applying behavioral science techniques and AI tools to enhance marketing strategies.

Culture & Benefits

• Comprehensive benefits package including 401k match, health, vision, and dental insurance.
• Generous time off: 15-25 days PTO (based on tenure), 10 national holidays, and a birthday leave day.
• Professional growth through bespoke training, mentoring platforms, and LinkedIn Learning access.
• Supportive community with volunteer days, charity match funding, and active colleague networks.
• Flexibility to work from anywhere for up to four weeks per year.