Senior Manager Retail Media Campaign Management (Retail Media)

TL;DR

Senior Manager Retail Media Campaign Management (Retail Media): Leading the strategic steering and performance management of Retail Media campaigns for a major e-pharmacy with an accent on scalable planning and commercial impact. Focus on building prioritization frameworks, developing the campaign management team, and optimizing AdTech workflows to scale the business.

Location: Cologne, Germany (Hybrid with limited flexible WFH within the EU)

Company

Europe’s No.1 e-pharmacy focused on providing accessible health services through cutting-edge e-commerce innovation.

What you will do

• Lead and develop the Campaign Management team to foster a proactive and performance-oriented culture.
• Translate commercial objectives into media strategies, campaign plans, and scalable prioritization frameworks.
• Steer and prioritize campaigns throughout their full lifecycle to ensure alignment with business goals.
• Collaborate with Sales, Key Account Management, and Ad Operations to align priorities with operational feasibility.
• Analyze campaign data, KPIs, and performance insights to drive strategic decisions and improve effectiveness.
• Scale the Retail Media business by optimizing processes, operational clarity, and cross-functional collaboration.

Requirements

• 5+ years of experience in Retail Media, digital advertising, or media strategy.
• Proven leadership experience in developing teams and managing priorities in dynamic environments.
• Expertise in media planning, budget allocation, campaign pacing, and performance optimization.
• Proficiency in using data and reporting to support strategic decisions.
• Structured, pragmatic, and solution-oriented mindset when navigating ambiguity.
• Interest or exposure to AdTech, Sponsored Products, attribution models, or self-service advertising solutions.

Culture & Benefits

• Flexible working options, including up to 20 days per year working from anywhere within the EU.
• 30 days of paid vacation per year plus additional special leave.
• Fully covered Deutschland-Ticket for mobility.
• Comprehensive onboarding program through Welcome Days.
• Internal and external training opportunities for professional growth.