Marketing & BD Director Great China, HNC (B2B Ingredients)

TL;DR

Marketing & BD Director (B2B Ingredients): Developing and implementing regional marketing strategies to drive business growth in the Great China region with an accent on market segmentation, promotional tactics, and team leadership. Focus on analyzing market trends for nutritional ingredients and collaborating cross-functionally to elevate brand reputation.

Location: Shanghai, China

Company

A global science-powered company focused on nutrition, health, and beauty, creating sustainable ingredients for food and skincare.

What you will do

• Develop and implement regional marketing strategies, including positioning, target market segmentation, and promotional tactics.
• Analyze market trends, competitor activities, and customer insights to forecast demand and identify growth opportunities.
• Lead and build a high-performance marketing team covering segment marketing, product marketing, and business analysis.
• Drive the implementation of marketing campaigns to generate leads and oversee new product launches.
• Collaborate with sales and innovation departments to align marketing initiatives for integrated execution.
• Manage budgets and maintain strong relationships with external partners, agencies, and vendors.

Requirements

• Bachelor’s Degree (MSc preferred) in science, technology, or business-related field.
• 20+ years of experience in B2B ingredient or product sales and marketing.
• Deep knowledge of nutritional product ingredients and current market trends.
• Strong leadership, strategic thinking, and problem-solving abilities.
• Proficiency in both Chinese and English communication.
• Demonstrated ability to work cross-functionally within a matrix organization.

Culture & Benefits

• Flexible work environment providing growth and career opportunities.
• Collaborative culture based on values like "shape the future" and "own the outcome".
• Priority on physical and mental safety and well-being.
• Opportunity to work with a diverse, global team of expert communicators.