Assistant Manager / Manager I, Brand & Marketing (Fintech)

TL;DR

Assistant Manager / Manager I, Brand & Marketing (Fintech): Leading the development and execution of integrated marketing strategies to strengthen brand positioning and drive customer engagement with an accent on brand narrative and cross-functional campaign execution. Focus on managing social/digital KOL activations, co-marketing initiatives, and high-impact campaigns across paid and offline channels.

Location: Hunghom, Kowloon, Hong Kong

Company

hirify.global is a global financial services company providing insurance and wealth management solutions.

What you will do

• Lead the development and execution of integrated marketing strategies to strengthen brand positioning.
• Shape the brand narrative and ensure a consistent brand experience across all touchpoints.
• Deliver high-impact marketing campaigns across paid, social media, and offline channels.
• Manage social/digital KOL activations and co-marketing initiatives.
• Oversee sponsorship, partnerships, and events organization.
• Collaborate with cross-functional teams to support business growth and customer engagement.

Requirements

• 5 to 10+ years of experience in the marketing industry.
• Experience in Financial Services, InsurTech, Marketing agencies, or other highly regulated industries.
• Proven expertise in brand strategy, digital marketing, and social media.

Culture & Benefits

• Empowering environment that encourages employees to be their best selves.
• Opportunity to work with dynamic experts in their respective fields.
• Focus on professional growth and reaching full potential under inspiring leadership.
• Collaborative culture focused on making a positive difference for clients and communities.