Brand Supervisor (Web3)

TL;DR

Brand Supervisor (Web3): Developing and executing global social media and branding strategies to boost engagement and visibility with an accent on Web3 culture and audience behavior. Focus on content creation for crypto-native audiences, cross-functional alignment, and executive operational support.

Location: Hong Kong

Company

OKX is a leading global cryptocurrency exchange and Web3 technology company.

What you will do

• Develop and execute daily online media strategies, specifically for X, to increase global brand visibility and engagement.
• Create and curate compelling content aligned with Web3 mentalities and trending discussions.
• Monitor performance metrics and ROI to refine content approaches and iterate strategies.
• Collaborate with marketing, product, and Web3 teams to align media efforts with corporate goals.
• Provide executive support, managing administrative tasks, business meetings, travel, and event logistics.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in Mandarin, Cantonese, and English (written and spoken).
• Proven ability to produce engaging social media content and identify emerging trends.
• Skill in crafting creative briefs and content that resonates with crypto-native audiences.
• Ability to thrive under pressure and pivot strategies quickly in a fast-moving industry.

Nice to have

• Deep understanding of crypto culture, blockchain ecosystems, and audience psychology.
• Experience in social media management or digital marketing within the tech/Web3 sector.
• Proficiency with social analytics tools such as Hootsuite or Sprout Social.
• Existing network within Web3 communities or among influencers.