Apparel Growth & Marketing Manager (Commerce)

TL;DR

Apparel Growth & Marketing Manager (Commerce): Developing and executing growth strategies to expand the reach of premium anime-themed apparel to new audiences with an accent on customer acquisition and commercial performance. Focus on managing paid media, optimizing Amazon performance, and coordinating creator partnerships to drive revenue growth.

Location: São Paulo, Brazil (Hybrid: onsite collaboration at least 3 days per week)

Company

hirify.global is a world-leading esports organization that partners with iconic anime franchises to create premium, high-quality apparel.

What you will do

• Own the go-to-market strategy for apparel collections, defining target audiences and commercial outcomes.
• Build demand among non-endemic anime audiences using paid media, creator partnerships, and community seeding.
• Manage and grow hirify.global branded collections to deepen core fan loyalty and drive repeat purchases.
• Drive growth on Amazon by optimizing listings and demand generation performance.
• Translate collections into campaign concepts and write creative briefs for the production team.
• Direct paid media strategy and budget allocation across Meta and TikTok, analyzing results to adjust tactics.

Requirements

• 3+ years in growth, performance, or commercial marketing within DTC, apparel, or consumer brand environments.
• Proven ability to acquire new customers and manage marketing budgets with accountability for ROI.
• Fluency with paid media platforms (Meta, TikTok) and campaign measurement.
• Deep fluency in anime culture and understanding of how it intersects with streetwear and fashion.
• Fluent English is required.
• Must be based in São Paulo, Brazil for hybrid office collaboration.

Nice to have

• Experience growing a business via Amazon Seller or Vendor Central.
• Experience marketing to North American audiences.
• Experience working with licensed IP and associated approval processes.
• Experience in a startup environment.

Culture & Benefits

• Hybrid work model allowing for both remote and onsite collaboration.
• Opportunity to work with some of the world's most iconic anime franchises.
• Employment via a PJ (Pessoa Jurídica) contract.