Senior Performance Marketing Specialist

TL;DR

Senior Performance Marketing Specialist: Drive data-powered growth across marketing channels with an accent on advanced analyses, hands-on experimentation, and optimization of paid media and digital marketing. Focus on leading analytics strategy, delivering executive reporting, and transforming data into actionable insights for campaign design and resource allocation.

Location: BR-Remote (Brazil)

Company

Custom product engineering company supporting multinational organizations and scaling startups with a global team of over 4,000 developers, consultants, analysts, and product owners.

What you will do

• Drive the analytics strategy and roadmap for Global Performance Marketing.
• Translate complex analyses into clear, data-backed recommendations for senior leadership across Growth, Product, Marketing, Sales, and Customer Success.
• Identify growth opportunities and risks using ROI and incrementality techniques to guide resource allocation and prioritization.
• Deliver regular executive reporting on key metrics, highlighting successes, risks, and proactive solutions.

Requirements

• Extensive analytics experience with paid search marketing, digital advertising, performance marketing, and campaign/channel management.
• Advanced proficiency in SQL and expertise with visualization tools such as Tableau, Looker, or similar.
• Hands-on experience with SEM payback modeling and monitoring conversion metrics across paid channels.
• Deep understanding of Salesforce lead and opportunity data structures, connecting marketing activities to sales pipeline.
• Proven ability to distill complex analytical findings into concise, actionable recommendations for senior audiences.
• Strong judgment, business acumen, familiarity with modern data tools such as Hex, dbt, or similar, and excellent communication skills.

Nice to have

• Experience with incrementality measurement and communicating experiment results.
• Track record of partnering with Marketing leadership to influence strategy through data-driven insights.

Culture & Benefits

• Comprehensive company-paid medical insurance, mental health programs, and 5 undocumented sick-leave days per year.
• Tailored education path with internal events, Udemy license, language courses, and company-paid certifications.
• 20 working-days paid vacation, local bank holidays, and 100% remote work mode.
• Internal Mobility Program, global impact on large-scale projects, friendly team, open-door policy, and regular team-building events.