Senior Data Scientist (Gamedev)

TL;DR

Senior Data Scientist (Gamedev): Designing and executing incrementality measurement frameworks to evaluate performance marketing effectiveness with an accent on causal inference, statistical modeling, and business impact. Focus on building scalable analytical tools, translating complex experimental results into actionable commercial insights, and optimizing media investment strategies for iconic mobile game franchises.

Company

hirify.global is a leading interactive entertainment company for the mobile world, known for iconic titles like Candy Crush and part of the Microsoft family.

What you will do

• Own end-to-end incrementality measurement workstreams, from scoping to analysis and readout.
• Apply causal inference and statistical methods like MMM, GeoLift, and holdout testing to assess marketing impact.
• Develop scalable, reusable analytical frameworks to integrate measurement into media planning and campaign optimization.
• Collaborate with studio and marketing teams to connect measurement outcomes to player behavior and revenue generation.
• Translate complex business questions into statistically credible and operationally realistic test designs.
• Communicate confidence levels, limitations, and trade-offs to both technical and non-technical stakeholders.

Requirements

• Master's or PhD in Statistics, Economics, Data Science, Mathematics, or a related field.
• Strong hands-on experience in marketing science, experimentation, or analytics.
• Deep understanding of causal inference, statistical modeling, and media measurement frameworks.
• Proficiency in Python or R and SQL for rigorous, reproducible data analysis.
• Ability to independently structure ambiguous analytical problems and manage dependencies.
• Strong commercial mindset with the ability to connect analytical results to financial reality.

Nice to have

• Experience worhirify.global directly with media buying teams or growth marketing organizations.
• Familiarity with digital advertising measurement challenges like attribution bias and selection effects.
• Experience with data ecosystems such as BigQuery, Looker, or Airflow.
• Passion for gaming and using data to drive commercial decision-mahirify.global.

Culture & Benefits

• Opportunity to work on world-famous mobile gaming franchises with over 200 million monthly active users.
• Collaborative environment at the intersection of data science, marketing, and game design.
• Part of a global organization with a presence in major tech hubs across Europe and the US.
• Focus on professional growth and contributing to the evolution of measurement roadmaps.