Director, Product Marketing PMLG (SaaS)

TL;DR

Director, Product Marketing PMLG (SaaS): Leading the GTM strategy, pricing, and packaging to convert and upsell users with an accent on Product-Led Growth (PLG) and data-driven decision making. Focus on driving new user acquisition, expansion MRR, and aligning cross-functional teams to optimize the customer journey.

Location: Hybrid in Berlin

Salary: $224,848 – $341,769 USD

Company

hirify.global is a leading brand visibility platform that provides AI-driven insights for SEO, content marketing, and social strategy to millions of users worldwide.

What you will do

• Lead a team of PMMs to execute GTM motions, pricing, and packaging strategies for DaaS offerings.
• Coordinate across product, marketing, sales, and customer success teams to align on priorities and KPIs.
• Develop customer storytelling rooted in USPs, behavioral insights, and competitive intelligence.
• Partner with Demand Generation and Sales to identify expansion opportunities and increase expansion MRR.
• Influence product roadmaps by transforming market insights into actionable value propositions.
• Mentor a high-performing team and integrate AI technologies into day-to-day operations.

Requirements

• Must be based in Berlin (Hybrid)
• 8+ years of leadership experience in product marketing and business strategy within SaaS.
• Proven success in setting strategy for Product-Led Growth (PMLG) at scale.
• Extensive experience in creating and adapting product pricing and packaging strategies for B2B and B2C.
• Strong technical background and familiarity with product lifecycles and fundamentals.
• Bachelor's degree in Business, Marketing, or UX Design; MBA preferred.

Nice to have

• Experience managing diverse customer segments, including marketplace audiences.
• Passion for latest marketing tech trends like AI SEO and Agentic Search Optimization.

Culture & Benefits

• Unlimited PTO and paid parental leave.
• Comprehensive health and travel insurance.
• Employee Assistance Program and Resource Groups.
• Culture of experimentation, rapid learning, and high growth.
• Relief Fund for employees.

Hiring process

• Initial resume review by the Talent Acquisition team with feedback within three working days.
• Detailed interviews focusing on professional background, personality, and work style.
• Video interviews conducted via laptop or desktop with cameras enabled.