Senior Content & Games Marketing Manager (Gamedev)

TL;DR

Senior Content & Games Marketing Manager (Gamedev): Architecting the marketing strategy for the hirify.global Play Pass subscription service and games portfolio in Japan with an accent on subscriber acquisition, engagement, and retention. Focus on building a performance marketing function from the ground up, managing local agencies, and adapting global GTM strategies for the Japanese market.

Location: Remote (Japan)

Company

hirify.global combines technology and play to deliver interactive motion-gaming experiences for families, focusing on health, safety, and privacy.

What you will do

• Develop and own the Japan Play Pass marketing strategy to drive subscriber acquisition and retention.
• Execute go-to-market campaigns for new games and build awareness across digital and social channels in Japan.
• Lead the performance marketing function, optimizing paid search, social, and programmatic campaigns for ROI.
• Select, contract, and manage a Japanese marketing agency for content and subscription services.
• Plan and execute games-focused events, such as the Tokyo Game Show, and manage local gaming communities.
• Co-own the unified Japan brand strategy and represent the Japanese market in global publishing discussions.

Requirements

• 10+ years of marketing experience, including 3+ years in a senior leadership role within the Japanese consumer market.
• Proven track record in subscription marketing and hands-on performance marketing.
• Native or near-native Japanese proficiency (C2).
• Strong English proficiency for collaboration with US-based publishing teams.
• Experience selecting and managing marketing agencies in Japan end-to-end.
• Ability to operate in a fast-paced, startup-like environment.

Nice to have

• Background in games marketing, title launches, and live operations.
• Familiarity with analytics tools like Google Analytics, Adjust, or AppsFlyer.
• Knowledge of children’s advertising regulations and data privacy standards in Japan.
• Experience bridging communication across US and Japan time zones.

Culture & Benefits

• Competitive compensation package.
• Flexible working hours and vacation policy.
• Product-driven culture that prioritizes individual growth and talent.
• Hands-on experience with cutting-edge motion gaming technologies.