ATL Marketing Manager (Automotive)

TL;DR

ATL Marketing Manager (Automotive): Planning and optimizing high-impact brand campaigns across TV, OOH, Radio, and digital platforms for leading automotive brands with an accent on data-driven strategy and media attribution. Focus on maximizing customer acquisition, negotiating with media partners, and scaling new marketing channels.

Location: Hybrid (Madrid, Spain)

Company

A leading international automotive platform, previously a unicorn and now a listed public company.

What you will do

• Plan, launch, and optimize performance-driven campaigns across TV, OOH, Radio, Streaming, and YouTube.
• Develop innovative measurement and attribution methods to maximize effectiveness of offline and online marketing.
• Analyze campaign performance by connecting KPIs with core business data using advanced analytics tools.
• Strategically manage and allocate budgets to ensure efficient customer acquisition and brand growth.
• Negotiate TV pricing and manage relationships with media partners and agencies.
• Collaborate with creative and production teams to inspire data-driven campaign concepts.

Requirements

• 2+ years of experience managing and scaling online and/or offline marketing campaigns.
• Advanced analytical skills and proficiency in Excel.
• Experience in managing agency and media supplier relationships.
• Fluency in English is essential.
• Strong attention to detail and a structured mindset for multi-project management.

Nice to have

• Experience with SQL or BigQuery.
• Proficiency in programmatic media buying.
• Experience in shaping creative strategy and direction.
• Fluency in German, Spanish, Swedish, or Portuguese.

Culture & Benefits

• Flexible working hours and working-from-home options.
• Dedicated education budget for online courses, conferences, and training.
• Discounts on brands like Apple, Bosch, and Sky, plus special offers on used cars.
• International and diverse environment with over 90 nationalities.
• Free access to Headspace for mental well-being.