Marketing Automations Specialist (HubSpot)

TL;DR

Marketing Automations Specialist (HubSpot): Managing and optimizing the HubSpot CRM ecosystem to drive lead nurturing and lifecycle campaigns with an accent on data hygiene, lead scoring, and cross-functional alignment. Focus on building scalable automation workflows, designing performance dashboards, and enabling Sales and Marketing teams to execute campaigns efficiently.

Location: Ghent, Belgium

Company

A developer-first security startup building tools to reduce risk without slowing down software delivery.

What you will do

• Manage and maintain the HubSpot instance, including workflows, segmentation, and data hygiene.
• Support campaign execution by building lists, configuring tracking, and setting up email nurture flows.
• Design and maintain dashboards to track funnel metrics, campaign performance, and attribution.
• Develop and refine lead scoring models to ensure high-quality MQL handoffs to Sales.
• Collaborate with Sales, Customer Success, and DataOps to automate workflows and improve GTM efficiency.
• Document systems and processes in Notion and train internal teams on HubSpot best practices.

Requirements

• 2+ years of experience in marketing automation or CRM operations.
• Solid hands-on experience with HubSpot workflows, lead scoring, and reporting.
• Fluent in English with strong communication skills.
• Experience building and optimizing email nurture flows and lifecycle programs.
• Strong analytical mindset with the ability to interpret performance data and ensure data quality.
• Proven ability to collaborate effectively across Sales and Growth teams.

Culture & Benefits

• High-impact role within a fast-growing, well-funded startup.
• Open and informal company atmosphere.
• Commitment to diversity, inclusion, and equal opportunity.
• Flexibility in working hours.