Sr. Director Brand Marketing (Marketing)

TL;DR

Sr. Director Brand Marketing (Marketing): Leading brand marketing strategy and execution across the Europe Emerging & Evergreen portfolio, specifically for Meetic and OurTime / DisonsDemain, with an accent on brand positioning and commercial growth. Focus on evolving brand narratives, managing internal creative teams, and connecting brand investment to measurable business outcomes.

Location: Hybrid (Paris, France)

Company

hirify.global builds products and brands that help people make meaningful connections globally.

What you will do

• Lead brand marketing strategy and execution for European brands, primarily Meetic and OurTime / DisonsDemain.
• Build annual marketing plans and go-to-market strategies that translate business goals into regional priorities.
• Shape and evolve brand positioning and narratives to ensure clarity and local relevance across all touchpoints.
• Manage an internal Creative team to maintain a high creative bar for regional campaigns and assets.
• Own regional budget allocation and prioritize investments using a clear KPI framework to drive growth.
• Partner with Product, Design, and UX teams to align the in-app experience with the brand promise.

Requirements

• 13+ years of experience in brand marketing, ideally in consumer tech, digital products, or lifestyle brands.
• Proven experience leading end-to-end brand strategy from insight and positioning to measurement and growth.
• Experience leading regional or international marketing within complex, matrixed environments.
• Strong creative judgment and a data-literate approach to decision-making.
• English: Fluent proficiency required.
• Location: Must be based in Paris, France.

Nice to have

• Fluency in French.