Marketing Manager (Mobility)

TL;DR

Marketing Manager (Mobility): Developing and executing local marketing strategies for the French market to drive growth for ride-hailing services with an accent on social-first campaigns and local partnerships. Focus on optimizing acquisition metrics, managing budgets, and coordinating with global brand teams to ensure local resonance.

Location: Hybrid in Paris, France (minimum 12 days per month in-office)

Company

hirify.global is a global mobility platform providing ride-hailing, food delivery, and micro-mobility services in over 50 countries.

What you will do

• Own and execute the local marketing strategy for Rides in France to drive measurable growth.
• Plan and deliver social-first campaigns to generate organic attention and strong local engagement.
• Lead local social media execution and collaborate with creators and influencers to produce high-impact content.
• Identify and activate scalable local partnerships that support acquisition and brand growth.
• Support vertical-led initiatives, including airport activations, venue branding, and car branding.
• Manage budgets and use data-driven insights to optimize campaigns against CAC, CPA, CTR, and LTV.

Requirements

• Experience in marketing, ideally within app-based platforms, marketplaces, or consumer brands.
• Experience leading small, high-performing marketing teams across demand and supply initiatives.
• Strong understanding of brand, social, partnerships, and performance marketing.
• Proven track record of managing budgets and optimizing campaigns against core growth metrics.
• Fluency in English and French is required.
• Must be based in Paris, France.

Culture & Benefits

• Rewarding salary and stock options.
• Wellness perks for physical and mental health.
• One-month paid sabbatical after 5 years at the company.
• Annual company events and smaller team gatherings.
• Hybrid work model balancing flexibility with in-person collaboration.
• Expectation of daily AI tool usage to optimize work efficiency.