Influencer Campaign Manager (Influencer Marketing)

Location: Dubai, United Arab Emirates; hybrid, with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized marketing at scale.

What you will do

• Translate client briefs into influencer campaign strategies, creator territories, content formats, channel recommendations, and execution plans.
• Develop creator shortlists across nano, micro, macro, celebrity, expert, community, and niche talent segments.
• Lead end-to-end campaign delivery, including selection, negotiation, briefing, contracting support, content review, approvals, publishing, and reporting.
• Manage budgets, creator fees, committed spend, payment requirements, and finance reconciliation.
• Advise on creator usage, whitelisting, partnership ads, content rights, paid amplification, and platform best practices.
• Manage client communications, mentor Executives, maintain creator and agency relationships, and collaborate with media, strategy, creative, social, commerce, and client service teams.

Requirements

• 4–6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management, or integrated communications.
• Proven experience managing multi-creator campaigns across platforms and markets.
• Experience with budgets, negotiations, client communication, and junior team management.
• Bachelor’s degree in marketing, communications, media, public relations, or a related field is preferred.
• Knowledge of platform changes, creator trends, disclosure requirements, regional cultural nuances, and category developments.

Culture & Benefits

• Access to global hirify.global and WPP networks for professional growth, learning, and networking.
• Employee resource groups and regular in-office events.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Hybrid work model focused on collaboration, creativity, and connection.