Senior Marketing Manager (Content Strategy)

TL;DR

Senior Marketing Manager (Content Strategy): Developing and refining comprehensive content strategies to drive member acquisition and product adoption with an accent on data-driven optimization and information architecture. Focus on aligning content with marketing models, improving conversion rates, and leading cross-functional collaboration to enhance the member financial journey.

Location: Remote (US). Occasional travel to headquarters in Tukwila, WA is required.

Salary: $128,900–$157,500 annually.

Company

A purpose-driven financial institution with over $30 billion in assets, committed to a "people helping people" philosophy since 1935.

What you will do

• Develop and refine enterprise-level content strategies to drive traffic, acquisition, and product adoption.
• Align content strategy with broader marketing models and channel strategies.
• Leverage analytics, content audits, and A/B testing to optimize content effectiveness and conversion.
• Write, edit, and optimize web content while maintaining brand voice and compliance standards.
• Lead information architecture and UX improvements to create intuitive user experiences.
• Collaborate with cross-functional teams and present insights to senior leadership.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or Communications.
• Minimum 6 years of experience in content, web, or user experience strategy.
• Demonstrated ability to translate business and user needs into content solutions.
• Excellent written and verbal communication skills with experience writing web copy.
• Strong project management skills and ability to manage multiple deliverables.
• Must be eligible to work in the US and able to travel to Tukwila, WA.

Nice to have

• Advanced degree in Marketing, Business Administration, or Communications.
• Experience with Google Analytics and enterprise-wide CMS platforms.
• Content marketing and CRM/life-cycle marketing experience.
• Experience designing information architecture for large-scale solutions.

Culture & Benefits

• 401(k) with company match up to 3% plus an additional 4% annual contribution.
• Comprehensive medical, dental, and vision insurance.
• PTO program with exchange options.
• Tuition reimbursement program.
• Volunteer time off and donation matching.